Choosing the right B2B e-commerce platform for your organization can be a daunting task. If you’re having problems selecting the right e-commerce platform for your business, then this is the right place to get started. Below are some of the practices for selecting a new B2B e-commerce platform.
1) Begin with writing a business case
The business case which you write should include a return on the capital based on hard traffic such as conversion, traffic, and the average order value. The business case should also have soft traffic like cost on each call of the clients and reduced operational call. Use the business case first to prioritize the things which are most essential and also to measure how effective your business is.
2) Understand the elements of an e-commerce system
It’s good to familiarise yourself with all the components and anything which pertains to the e-commerce system. Strive to learn how to develop merchandising, customer experiences, and promotions. You will find features that are also in other e-commerce platforms such as shopping cart, orders and product description.
3) Get IT and business on one page
To choose the right B2b E-commerce platform you need to have a balance between what you need for your business and how to construct it. Gather up the requirement, business case, and joint user cases. This should be inclusive of merchandising tools, experience management, and architecture. Figure out what your IT team needs, why they need it and the tools that they need. Also, don’t forget about customer service since it matters a lot. Ensure that your business team is always ready to help each other out and understand each other this will be good for the development of your company.
4) Discover the requirements which are peculiar to your business
When making the requirements, the key is to concentrate on the part of your business where it is unique. You need to have an understanding of these unique needs, but also it is difficult for any platform to be in a position to provide all these requirements.
Integration performs a significant part in the success of your business. E-Commerce is a system which is built up of many front office systems and back offices. It would help if you considered integrating your business with CRM, ERP, Order management and PIM.
The above practices are some of the best which you can use when selecting an e-commerce platform for your new business. They will ease the process for you and also help in the growth and success of your business.
— Comgem (@comgem) 2 de octubre de 2018